URI Eagle Ceramic Blade Peeler Products Announcement

May 9, 2005 -- Redondo Beach, California -- Universal Relations Incorporated (URI) introduced two new models of Ceramic Blade Peelers to augment their existing line of 15 models of Eagle Ceramic Blade Knives.  Both of the new peelers have ceramic blades made of Zirconium Oxide which means they will always remain sharp and never dull or rust as metal blades often do.  In addition to the advantages inherent in their ceramic blades each peeler model offers a unique combination of ergonomic design improvements. 

Design goals included increasing usability, reducing fatigue, attractive modern styling, and production efficiencies allowing for a lower price than competing ceramic blade products.  The results from months of R&D were two models of ceramic blade peelers; each peeler model, having the following unique attributes:

Model 1002:  New Wide-Handle Ceramic Blade Peeler --This new wide-handle peeler is available in 3 colors (red, blue, yellow).  The blade is set perpendicular to the handle to compete with other new style peelers but the model 1002 Peeler's wider handle design is superior to either the "Y" or "Harp" handles on the competition's products.  The MSRP for the Model 1002 New Wide-Handle Ceramic Blade Peeler will be under $10 and the introductory price is $8.88.

Model P2001:  Inline Handle Ceramic Blade Peeler -- This is an updated version of our original ceramic blade peeler.  This model features the inline blade configuration preferred in the U.S. marketplace.  New for 2005 is the addition of finger ridges along the front of the crystal-clear handle.  The ridges combined with the gently rounded shape make the handle easier to grip and that increases control while lessening fatigue.  The MSRP for the Model P2001 Inline Handle Ceramic Blade Peeler will be under $12 and the introductory price is $10.88.

URI Eagle Ceramic Knives is accepting advanced orders from dealers, distributors, and retailers to plan production for the rest of 2005.  The official product launch for all new products in 2005 will be run concurrently with the Gourmet Products Show held in New York City this October.  URI will support the 2005 product introductions with increased marketing efforts to include mass-market advertising in support the retail sales by our partners during the busy Fall/Winter holiday sales period.

URI Eagle Ceramic is a privately held company with marketing, design, and manufacturing facilities located in the United States of America, United Kingdom, and China.  Anyone interested in more information may contact URI Eagle Ceramic via email at: info@urieagle.com or by phone by calling our California sales office: (310) 921-6526. 

                                                                                            # # #